For businesses looking to establish or professionally refresh their social media presence.
Enquire about Social Media Setup & OptimisationA package for your next chapter.
Thoughtful support across design, content and digital marketing. Explore our starting investments, then let’s talk about what your business needs.
Social media packages.
BUILT AROUND YOUR BUSINESSFor businesses with existing content who need professional social media management.
Enquire about EssentialsFor businesses ready to strengthen their online presence through consistent, strategic social media management.
Enquire about GrowthFor businesses requiring comprehensive social media management and ongoing creative direction.
Enquire about PremiumAll prices are starting investments in GBP. Your quote will reflect your requirements.
Content Creation & Production.
Fresh content for your brand, as a leading standalone Aura service, booked independently or combined with social media management.
Mini Content Session
A focused photography session designed to create a fresh collection of professional-looking images for your brand.
- Pre-shoot consultation
- Up to 60 minutes of photography
- Basic shot list and creative direction
- Up to 15 edited digital photographs
- Online delivery of final images
Standard photo editing includes basic colour correction, exposure adjustments and cropping.
Video capture, short-form video editing, additional photographs, advanced retouching, travel and specialist production are quoted separately.
Batch Content Session
- Pre-shoot planning
- Up to two hours of content capture
- Detailed shot list
- Agreed selection of edited photography
- Digital assets suitable for social media, websites and marketing
Video capture, production and editing can be added at an additional agreed cost.
Monthly Content Creation
- Monthly content planning
- One scheduled content session of up to two hours
- Agreed edited photography deliverables
- Ongoing creative direction
Video production and editing are quoted separately unless explicitly included in a tailored proposal.
Social media management is not included.
Event Content Creation
Minimum two hours.
- Social-first photography and content capture
- Coverage for launches, exhibitions, corporate events and brand activations
- Agreed content deliverables
Video production, editing, travel and turnaround requirements are agreed separately in the quotation.
Content Editing
- Editing suitable client-supplied footage
- Short-form video editing
- Captions and basic on-screen text
- Formatting for relevant social platforms
- Agreed monthly editing allowance
All supplied footage must meet reasonable quality and technical requirements.
Quarterly Content Sessions
- One planned content refresh session every three months
- Pre-shoot planning
- Agreed edited photography deliverables
Video capture and editing are available at an additional cost.
Social Media Setup & Optimisation.
Social Media Setup & Optimisation
- Setup or optimisation of one social media account
- Profile and bio optimisation
- Profile and cover imagery setup using supplied brand assets
- Business information and contact details
- Relevant professional account settings
- Basic account review and recommendations
- Final handover
This service can be booked independently.
All new social media management clients must complete an initial Setup & Optimisation process. This is a separate one-off fee starting from £350, payable in addition to their monthly management package.
Where Aura has already completed the necessary setup for an existing client, duplicate setup work will not automatically be charged.
The setup service does not include content calendars, detailed strategy development, ongoing content creation, posting or social media management.
Social Media Management.
Essentials
For businesses with suitable existing content that need professional management.
- One social media platform
- Eight original posts per month
- Monthly content planning and calendar
- Caption writing and relevant hashtag research
- Basic formatting of client-supplied content
- Scheduling and publishing
- Content approval process
- Monthly performance summary
Clients must provide suitable, good-quality photographs, videos, business updates and relevant information.
Custom Canva graphic design, AI-generated imagery, advanced editing and content shoots are not included and will be quoted separately.
Where clients do not have enough usable content, they can book a standalone batch content session, monthly content session or content session every two months.
Aura requires suitable, relevant content to showcase a business professionally and authentically.
Growth
- Up to two social media platforms
- Twelve original posts per month
- Monthly content strategy and calendar
- Custom branded graphics and copywriting within an agreed allowance
- Scheduling and publishing
- Content approval process
- Monthly performance summary
- Monthly strategy check-in
Clients must provide relevant business information and suitable photography and video, or book content production separately.
Short-form video editing and content shoots are not automatically included.
Premium
- Up to three social media platforms
- Sixteen original posts per month
- Ongoing creative direction and content strategy
- Custom branded graphics and copywriting within an agreed allowance
- Scheduling and publishing
- Content approval process
- Agreed community engagement allowance
- Monthly performance summary
- Monthly strategy meeting
- Priority creative support
Short-form video editing may be incorporated where the client books a content session with Aura or provides suitable original footage.
All client-supplied videos are subject to a quality and suitability review.
Poor-quality, heavily compressed, incorrectly formatted or unusable footage may require replacement or professional recapture.
Any included video deliverables are agreed individually in the client proposal.
Monthly Performance Summary: All Packages
All three social media management packages receive the same monthly performance summary.
This includes a straightforward overview of key metrics such as reach, impressions, engagement, follower growth and content performance, where supported by the relevant platform.
Additional information
A post means one original piece of content.
Cross-posting across platforms does not automatically count as additional original content.
Clients must provide relevant information and suitable source content.
Additional content production and extensive revisions are quoted separately.
Setup & Optimisation is a required initial one-off service for new management clients.
No guaranteed follower growth, enquiries or sales.
Website Design & Development.
Website Design & Development
Typical investment: £1,500–£2,500 depending on project requirements.
- Website design and development using supported website-building tools
- Responsive desktop and mobile layouts
- Brand styling and visual customisation
- Contact forms and enquiry functionality
- Client-supplied content and imagery integration
- Basic on-page SEO setup
- Agreed revisions
- Website launch and handover assistance
Final pricing depends on website size, design complexity, functionality and required customisation.
Clients are responsible for domain registration, hosting arrangements, DNS configuration and ongoing technical maintenance through their chosen domain provider or IT team.
Aura can assist with connecting the completed website to an existing domain and coordinating handover where technically supported.
Branding & Creative Design.
Brand Identity Refresh
- Brand discovery consultation
- Refinement of an existing visual identity
- Colour palette
- Typography recommendations
- Selected digital brand assets
- Basic brand guidance
Complete Brand Identity
- Brand discovery and creative direction
- Primary logo and agreed variations
- Colour palette
- Typography system
- Visual brand elements
- Agreed digital brand applications
- Brand guidelines
Digital Graphic Design
- Digital campaign graphics
- Branded social templates
- Presentation graphics
- Digital advertising creative
- Other digital design assets
Digital Marketing & Advertising.
Digital Marketing & Advertising
- Digital campaign planning
- Paid social advertising management
- Campaign creative direction
- Campaign monitoring and optimisation
- Monthly performance summary
Advertising spend is charged separately.
Final service scope depends on campaign requirements.
Business Development & Email Outreach.
B2B Email Outreach & Prospecting
For businesses seeking structured outreach to prospective B2B customers.
- Target audience and ideal customer profile planning
- Sector and prospect research
- Contact sourcing using Lusha and suitable research sources
- Up to 150–200 suitable new prospect contacts per month, subject to data availability and campaign scope
- Up to 150–200 initial outreach emails per month, subject to lawful targeting, contact availability and email suitability
- Outreach email copywriting
- Agreed follow-up coordination
- Prospect tracking
- Monthly outreach activity summary
An agreed allowance for Lusha prospect research is included within the starting package.
Clients must provide an authorised company-owned email account for outreach, appropriate access to the email account or sending system, information about their business, products and services, their preferred target audience and sectors, approval of outreach messaging, and an existing sales deck, company presentation or suitable sales materials.
If the client does not have an existing sales deck, Aura can design a professional digital sales presentation for an additional one-off investment, quoted according to the required content, design and number of slides. Sales deck creation is not included in the monthly outreach fee.
Outreach must comply with applicable UK GDPR and PECR requirements, including appropriate targeting, identity information, suppression lists and opt-out processes.
Contact and email allowances represent maximum targets, not guaranteed minimum volumes.
Aura does not guarantee email responses, meetings, leads, conversions or sales.
Additional outreach, prospect research, software requirements or campaign expansion may require a higher quotation.
Strategy & Consultancy.
Standalone Content Strategy & Planning
For businesses that want professional social media direction while managing their own accounts.
- Audience research
- Competitor analysis
- Content pillars
- Platform recommendations
- Brand messaging
- Content strategy document
This is separate from the £350 Social Media Setup & Optimisation service.
The Aura Content Blueprint
A three-month guided social media strategy programme, for business owners who want professional guidance and systems to manage their own content confidently, without committing to ongoing social media management.
- Month 1, Foundation: audience, positioning, platform direction and content strategy.
- Month 2, Systems: content planning, content calendars, creation workflows, tools and scheduling.
- Month 3, Independence: performance review, strategy refinement and sustainable content processes.
This is a guided programme, not a done-for-you management package.
Let's create your proposal.
Not every business fits neatly into a package. Whether you're planning a launch, refreshing your digital presence or looking for ongoing creative support, we'll create a proposal around your goals, requirements and ambitions.
Let's Work TogetherPricing information
All prices are starting investments in GBP, with final quotations dependent on project scope and agreed deliverables.
New social media management clients require a separate initial setup fee starting from £350.
Content creation and social media management can be booked independently or combined.
Clients must provide suitable assets and relevant business information unless content production has been agreed.
Travel, venue hire, advertising spend, additional software and specialist production may be quoted separately.
Email outreach sales deck creation is an additional service.
No guaranteed marketing, outreach, lead generation or sales results.
Exact deliverables, revision allowances, timelines and additional costs are confirmed in client proposals.
